Australia Approves Commercial Sale and Cultivation of GM Purple Tomatoes

Landmark Regulatory Approval Granted

Genetically modified (GM) Purple Bliss tomatoes have received final regulatory approval for commercial sale and cultivation across Australia. This decision paves the way for the introduction of the country's first fresh GM whole food to consumers. The tomatoes, engineered to produce high levels of anthocyanins, are expected to be available in Australian markets this year.

The approvals came from two key regulatory bodies: Food Standards Australia New Zealand (FSANZ) and the Gene Technology Regulator (GTR). FSANZ cleared the GM purple tomato for sale as food in Australia and New Zealand in October 2025, following an assessment that found it to be as safe and nutritious as conventional tomatoes. Separately, Australia's GTR issued a license for the commercial release and cultivation of the tomato, concluding that its release posed a 'negligible risk to the health and safety of people or the environment'.

Enhanced Nutritional Profile

The Purple Bliss tomato gains its distinctive deep violet color and enhanced nutritional properties from the introduction of two genes from the snapdragon flower. These genes enable the tomato to produce anthocyanins, the same natural blue pigments and antioxidants found in fruits like blueberries and blackberries. These compounds are known for their antioxidant properties and are associated with various health benefits.

The development of these tomatoes originated from research conducted by Cathie Martin at the John Innes Centre in the United Kingdom. The product is marketed by US-based Norfolk Healthy Produce Inc., which partnered with All Aussie Farmers for the commercialization and distribution of the tomatoes throughout Australia.

Availability and Labelling

Consumers can anticipate seeing Purple Bliss tomatoes, described as being about the size of a cherry tomato with a sweeter and juicier taste than traditional varieties, in local fruit shops. Initial availability is projected for Victorian markets by spring, with subsequent rollout to New South Wales and Queensland. In accordance with regulatory requirements, all Purple Bliss tomatoes and products containing them will be subject to mandatory labelling as genetically modified.