SVT Reverses Melodifestivalen 'Final Qualifier' Decision Following Viewer Outcry

SVT Responds to Public Feedback

Sveriges Television (SVT) announced on February 1, 2026, its decision to reinstate the 'Final Qualifier' announcement of Melodifestivalen 2026 to the live television broadcast on SVT1. This reversal comes after the initial change, which saw the announcement moved exclusively to SVT Play for the first four heats, drew widespread criticism from viewers and artists alike.

The original format adjustment for the 2026 season aimed to innovate and engage viewers through the streaming platform. However, the move was met with a negative reception, prompting the broadcaster to reconsider its approach.

Initial Format Change and Criticism

For the initial heat of Melodifestivalen 2026, the process for revealing the 'Final Qualifier' required viewers to switch from the main SVT1 broadcast to an aftershow on SVT Play. This change was intended to extend the program on the streaming platform by approximately ten minutes.

The decision quickly sparked discontent among the audience, who expressed their dissatisfaction with the fragmented viewing experience. Artists participating in the competition also voiced concerns. Jacqline, a contestant, suggested that not all viewers would transition to the app, potentially missing the crucial announcement. Fellow participant Indra highlighted the discomfort of being alone on stage for the results, preferring the support of others in the green room. Critics drew parallels to a similar, short-lived format change at the Eurovision Song Contest 2023, which was also quickly reversed due to public outcry.

The Reversal and Future Broadcasts

In response to the strong feedback, Anders Wistbacka, Melodifestivalen 2026 Project Manager, issued a statement acknowledging the public's reaction. 'Viewers have experienced the shift from SVT1 to SVT Play negatively and we have taken that feedback into account,' Wistbacka stated. 'Starting with the next round, the entire Melodifestivalen will also be available to watch on SVT1.'

The competition, hosted by Gina Dirawi and Hampus Nessvold, is scheduled to take place across six cities in Sweden, culminating in the grand final on March 7 at the Strawberry Arena in Stockholm. With the 'Final Qualifier' announcement now returning to its traditional slot on live television, SVT aims to ensure a more cohesive and satisfying viewing experience for its audience for the remainder of the season.