France Télévisions Embraces 'Streaming First' Model
France Télévisions, the French national public television broadcaster, has announced a major reorganization designed to place digital and streaming services at the heart of its activities. The transformation, described by President Delphine Ernotte as the 'most important reorganization in twenty years,' aims to adapt the group to the evolving media landscape and the decline of linear television. The broadcaster anticipates that linear TV may cease to be the dominant consumption method by 2030.
The strategic shift will see france.tv, the group's streaming platform, and social networks become central to its operations. This initiative is a direct response to the erosion of linear TV viewership and increasing competition from international streaming platforms.
Organizational Restructuring and Workforce Impact
The reorganization is set to affect approximately 60% of France Télévisions' workforce, with a focus on integrating digital expertise across all departments. As part of this restructuring, the group plans to create a dedicated Artificial Intelligence (AI) department, which will be directly attached to the executive committee. This new department is intended to anticipate the evolution of media professions and content creation.
The editorial organization will also be revamped, moving away from traditional programming genres to eight new thematic units:
- Savoirs (Knowledge)
- Création (Creations)
- Régions (Regions)
- Cinéma (Cinema)
- Sports et Événements (Sports and Events)
- Loisirs et Vie quotidienne (Leisure and Daily Life)
- Jeunes publics (Young Audiences)
- Information (News)
Enhanced Digital Platform and Strategic Partnerships
In line with its digital-first strategy, France Télévisions has been actively strengthening its digital presence. The group recently unified its branding under 'france.tv' in June 2025, replacing the individual logos of its key channels like France 2, France 3, France 4, and France 5. This move aims to create a more cohesive and recognizable brand identity across all platforms.
Furthermore, France Télévisions has forged significant partnerships to expand its digital reach. In July 2025, it signed a distribution deal with Amazon Prime Video, allowing Prime members in France to access the entire france.tv offering, including live channels and an extensive on-demand library, via Prime Video Channels. The broadcaster has also entered a strategic cloud partnership with Scaleway, a European cloud services provider, to host and process data related to its programs and jointly develop tools for streaming services.
These initiatives build upon earlier efforts, such as the creation of a Data and Artificial Intelligence (DaIA) department in 2019 and collaborations with companies like Capgemini and Perfect Memory for data management and AI applications.
7 Comments
Mariposa
112 jobs cut for 'digital transformation'? Always the workers who pay the price.
Muchacha
They're just chasing Netflix and other private streamers. What about unique, quality public content that stands apart?
Comandante
Finally, a public broadcaster actually moving into the 21st century! This is smart and necessary.
Africa
It's essential for public media to adapt and evolve. They are safeguarding their mission for new generations with these changes.
Habibi
This massive overhaul seems like an overreaction. Linear TV isn't dead yet for everyone, and this risks alienating loyal viewers.
KittyKat
Unifying under 'france.tv' and partnering with Amazon Prime? This means massive reach potential for public content!
Loubianka
A new 'AI department' sounds like more automation, less human touch in content creation. Is this really what viewers want?