China's Market Regulator Launches Antitrust Probe into Trip.com Group

SAMR Initiates Investigation into Online Travel Giant

China's top market watchdog, the State Administration for Market Regulation (SAMR), officially announced on January 14, 2026, that it has launched an antitrust investigation into Trip.com Group Limited. The probe centers on allegations of suspected monopolistic conduct and abuse of its dominant market position within China's expansive online travel sector. Trip.com Group, formerly known as Ctrip, is a leading player operating popular platforms including Ctrip, Trip.com, Qunar, and Skyscanner.

Allegations of Market Dominance Abuse

The investigation follows years of mounting complaints from travelers and travel operators regarding Trip.com Group's business practices. Specific allegations under scrutiny include:

• Algorithm-driven price intervention and data-driven price discrimination.
• Forced exclusivity, often referred to as 'either-or' arrangements, compelling merchants to list their services solely on Trip.com's platforms.
• Rising commissions imposed on partners.
• Unfair restrictions on merchants' transactions and pricing.
• The implementation of 'lowest-price-across-the-internet' rules.

According to estimates, Trip.com Group held a significant market share, accounting for approximately 56 percent of the gross merchandise value in China's accommodation and travel market in 2024, and nearly half of the mainland outbound travel market.

Broader Regulatory Context and Potential Repercussions

This investigation is part of a continuing effort by Chinese regulators to ensure fair competition within the country's platform economy. It aligns with previous high-profile antitrust actions against major tech firms such as Alibaba and Meituan. The timing of the probe, just ahead of the busy Lunar New Year travel period, underscores the authorities' focus on the sector. Under China's Anti-Monopoly Law, companies found guilty of abusing a dominant market position can face substantial fines, ranging from 1 percent to 10 percent of their previous year's sales revenue. Given Trip.com Group's annual revenue of approximately 53.3 billion yuan ($7.65 billion) in 2024, potential penalties could be significant.

Company's Response

In response to the SAMR's announcement, Trip.com Group issued a statement confirming receipt of the investigation notice. The company affirmed its commitment to 'actively cooperate with the investigation, fully implement regulatory requirements, and work with industry partners to build a sustainable and healthy market environment.' It also stated that its business operations remain normal.