Continued Commitment to Australian Paralympians
Harvey Norman has announced the renewal of its commercial partnership with Paralympics Australia, extending its long-standing commitment to Australian Para-athletes. This new three-year agreement will provide vital support for upcoming campaigns, including the Milano Cortina Winter Paralympic Games in March 2026, the Paris 2024 Paralympic Games, and the long-term vision towards Brisbane 2032.
A Deep-Rooted Partnership
The relationship between Harvey Norman and Paralympics Australia dates back to before the Rio 2016 Paralympics, with Harvey Norman serving as a Team Partner and Official Retailer of Paralympics Australia and the Australian Paralympic Team. The partnership was further expanded in 2019, solidifying its role as the Official 'Home Retailer' Partner. This enduring collaboration has been instrumental in empowering athletes and inspiring future generations of Australians.
Impact and Athlete Endorsement
The renewed partnership is set to amplify the voices and stories of Paralympians, fostering a culture of inclusivity and accessibility in Australian sport. Katie Page, CEO of Harvey Norman, expressed the company's pride in championing the extraordinary achievements of Australian athletes, stating, 'As we look toward the Milano Cortina Paralympic Games beginning March 6, Harvey Norman is incredibly proud to announce our partnership with the Australian Winter Paralympic Team – an essential milestone in the inspirational, decade-long partnership with Paralympics Australia.' Paralympics Australia Chief Executive Cameron Murray highlighted the significance, noting, 'It's incredibly exciting to announce the continuation of our long-standing relationship with Harvey Norman.' Paralympic champions have also lauded the support, with Madison de Rozario stating, 'as athletes we'll do everything we need to do on the sporting field but we're only able to have the impact we have with the support of partners like Harvey Norman amplifying our voices and our stories.'
Focus on Future Games and Inclusivity
Beyond financial backing, the partnership supports various initiatives, including the Sports Access Program, which provides opportunities for Australian children of all abilities to participate in sports. Harvey Norman's commitment also extends to championing women in sport and advocating for equity in sponsorship. The upcoming Milano Cortina 2026 Winter Paralympics will see joint initiatives featuring Para alpine skiers Georgia Gunew and her sighted guide Ethan Jackson, and Para biathletes Taryn Dickens and her sighted guide Lynn Maree Cullen. This renewed agreement underscores a shared vision to help today's Paralympians shine and pave the way for a future where every athlete has the opportunity to inspire the world.
5 Comments
Michelangelo
Corporations should pay fair wages, not just sponsor athletes.
Leonardo
Hard to celebrate a company with their track record.
Michelangelo
While it's positive to see corporate support for Paralympians, I hope the funding genuinely reaches the athletes directly and isn't just for brand exposure. The impact on grassroots programs is what really matters.
Raphael
Wonder what tax breaks they're getting for this 'generosity'.
Michelangelo
This partnership truly makes a difference for athletes. Inspiring!