Gibraltar's New 'G-less' Personalised Plates Generate Over £500,000 in First Three Hours

Record-Breaking Launch for 'G-less' Plates

The Government of Gibraltar has confirmed an immediate and significant financial success with the launch of its new 'G-less' personalised motor vehicle registration plates. Sales surpassed £500,000 within the first three hours of going live on Friday, December 12, 2025, at 10:00 AM. Demand was described as 'immediate', with numerous high-value combinations quickly secured by eager buyers.

Expanding the Personalised Plate Programme

This new 'G-less' system marks an expansion of Gibraltar's personalised plate programme, which was initially introduced one year prior. The previous scheme had already generated nearly £2 million for the public purse. With the addition of the 'G-less' plates, the total revenue raised by the personalised plate initiative now stands at approximately £2.5 million. Chief Minister Fabian Picardo expressed confidence that this 'exciting new development is sure to generate renewed interest from vehicle owners'.

Design Your Own: Features and Pricing

The 'G-less' plates allow motorists to design their own unique registration online via www.personalisedplates.gov.gi. To maintain clarity and prevent confusion with numerical characters, certain letters including 'I', 'O', 'Q', 'S', and 'Z' are excluded from the available options. Pricing for these personalised plates varies significantly based on their configuration:

• Single-digit 'G-less' plates: £50,000
• Two-digit combinations: £20,000
• Three-digit combinations: £10,000
• Four or five-digit combinations: £5,000

A selection of premium and ultra-exclusive plates, such as '1' and 'F1', have been deliberately reserved for future auctions, which are scheduled to commence in the second quarter of 2026.

Economic Interest and Charity Contribution

The Government of Gibraltar will maintain an ongoing economic interest in these personalised plates. Should a 'G-less' plate be resold by its owner, the seller is required to pay the licensing authority 10% of any profit from the sale to facilitate the transfer of ownership. In a gesture of community support, the very first 'G-less' plate, bearing the combination 'R0CK', was donated by the Government for auction. All proceeds from the sale of this exclusive plate, which had a reserve price of £35,000, will benefit the GBC Open Day, supporting local charities.