Minister Al-Khateeb Clarifies Kingdom's Stance
Saudi Tourism Minister Ahmed al-Khateeb stated on Sunday, October 26, 2025, that Saudi Arabia has not initiated any measures to lift the prohibition on alcohol sales. Speaking at the 2025 Fortune Global Forum in Riyadh, al-Khateeb addressed what he termed a 'usual question' regarding the relaxation of cultural restrictions, including alcohol laws. He underscored that the Kingdom's appeal to visitors lies in its diverse cultural, historical, and entertainment experiences, all offered within its established values and traditions.
Long-Standing Prohibition Rooted in Islamic Law
The consumption and sale of alcohol remain strictly prohibited across Saudi Arabia. This ban is deeply rooted in Islamic law, specifically Sharia law principles, which unequivocally forbid the production, distribution, and consumption of alcoholic beverages. These regulations are enforced universally, applying to both residents and visitors, regardless of their religious affiliation. Violations can lead to severe penalties, including fines, imprisonment, and for foreigners, deportation.
Addressing Speculation on Alcohol Policy Changes
Minister al-Khateeb's affirmation comes amidst various reports and speculations regarding potential shifts in the Kingdom's alcohol policy. While an alcohol shop has been opened in Riyadh's Diplomatic Quarter, its access is highly restricted, available only to non-Muslim diplomats with proper identification, primarily to counter the black market. Earlier reports from May 2025 had suggested that Saudi Arabia might license alcohol sales in approximately 600 designated tourist zones, including five-star hotels and luxury resorts, starting in 2026, allowing milder forms like beer, wine, and cider. However, these claims were later denied or clarified by official statements, including one from Prince Khalid bin Bandar Al Saud in 2025, who confirmed that alcohol would not be sold during the 2034 FIFA World Cup, even in hotels.
Tourism Growth Without Alcohol
Despite the strict alcohol ban, Saudi Arabia is aggressively pursuing ambitious tourism goals as part of its Vision 2030 economic diversification plan. The Kingdom has already surpassed its previous tourism targets, welcoming 116 million visitors currently, up from 80 million in 2019, exceeding an initial goal of 100 million. The new target aims for 150 million visitors by 2030, including 50 million international tourists. Al-Khateeb highlighted that the share of religious tourism has decreased to 50% of total visitors, indicating a successful diversification of its tourism offerings. The government continues to invest heavily in new tourism infrastructure and luxury destinations, such as the Red Sea Global development, to attract a broader range of international travelers.
5 Comments
Muchacho
The success in reaching 116 million visitors without alcohol is a strong testament to their unique offerings. However, a more flexible approach, perhaps in very controlled, high-end tourist zones as rumored, could significantly boost international visitor numbers even further.
eliphas
It's commendable that Saudi Arabia is investing heavily in infrastructure and cultural sites to attract visitors. Yet, the ongoing debate and speculation around alcohol policy suggest an internal tension, and this hardline stance could make it harder to attract repeat visits from some demographics.
paracelsus
Great to see them stand firm on principles despite outside pressure.
anubis
Authenticity is their unique selling point, not Western amenities.
paracelsus
Hypocrisy with the diplomatic quarter shop is clear for all to see.