Swiss Watch Industry Destroys 1.5 Tonnes of Counterfeit Watches in Major Anti-Piracy Operation

Massive Destruction in Köniz Underscores Fight Against Fakes

In a significant move against product piracy, the Federation of the Swiss Watch Industry (FH) announced on Friday, October 25, 2025, the destruction of 1.5 tonnes of counterfeit Swiss watches. The operation, which took place in Köniz, near Bern, involved the crushing and shredding of approximately 7,500 fake timepieces, most of which originated from China. This action represents one of the largest single destructions of counterfeit watches by the federation, emphasizing the industry's relentless efforts to protect the 'Swiss Made' label and combat illicit trade.

Economic Toll of Counterfeiting on Swiss Watchmaking

The proliferation of counterfeit products poses a substantial threat to the Swiss watch industry, a cornerstone of the nation's economy. According to an OECD report, counterfeiting of Swiss-branded watches resulted in estimated sales losses of USD 1.08 billion in 2021, accounting for 4.2% of the sector's total sales for that year. These losses were accompanied by the destruction of approximately 2,537 jobs, representing 4.5% of total employment in the watch industry. The watch and jewellery sector is particularly vulnerable, reportedly losing CHF 2 billion annually in foregone sales due to fakes. Beyond financial implications, the trade in counterfeit goods is also linked to criminal organizations and can pose health and safety risks due to non-compliance with material standards.

FH's Comprehensive Anti-Counterfeiting Strategy

The Federation of the Swiss Watch Industry plays a critical role in safeguarding the sector's integrity through a multifaceted approach. Its activities encompass:

• Prevention: Raising consumer awareness through campaigns to inform the public about the risks associated with purchasing counterfeit watches.
• Enforcement: Working closely with national and international authorities, including customs and police, to seize and destroy fake products. The FH destroys around one million counterfeit timepieces annually worldwide.
• Legal Advocacy: Pursuing legal action against counterfeiters and advocating for stronger intellectual property rights protection.
• Online Monitoring: Continuously monitoring online platforms to detect counterfeit listings and collaborating with digital marketplaces to remove infringing content.
• Training: Organizing training seminars for local authorities globally to assist in identifying and combating counterfeit goods.

These coordinated efforts are crucial in protecting the prestige, innovation, and global market position of Swiss watchmaking against a sophisticated and evolving illicit trade network. The destruction in Köniz serves as a visible deterrent and a clear message regarding the industry's commitment to authenticity.