Bulgaria's Tourism Sector Sees 41% Surge in German Revenue for 2025 Summer Season

Record Growth in German Tourist Revenue

Bulgaria's tourism sector has achieved a remarkable milestone, reporting a 41% increase in travel revenue from Germany during the 2025 summer season. This substantial surge positions Bulgaria as a top destination for German tourists, a development officially unveiled at the DRV Capital Congress 2025 in Berlin on October 9, 2025. The figures were presented by the German Travel Association (Deutscher Reiseverband – DRV), with the Bulgarian Embassy in Berlin emphasizing the importance of this event for Germany's tourism industry.

Key Factors Driving Bulgaria's Appeal

Several factors have contributed to Bulgaria's growing popularity among German travelers. The country offers a compelling price-to-value ratio, with accommodation, dining, and general travel costs often significantly lower than in Western European destinations, making it an attractive option for those seeking affordable yet quality holidays.

Beyond affordability, Bulgaria's diverse tourism offerings play a crucial role. These include:

• Black Sea Coast Resorts: Popular destinations like Sunny Beach, Golden Sands, and Albena continue to draw visitors with their extensive beaches and vibrant atmosphere.
• Cultural and Historical Sites: Bulgaria boasts a rich cultural heritage, with numerous historical monuments, sites, and UNESCO World Heritage locations, appealing to travelers interested in immersive experiences.
• Mountain and Spa Tourism: Regions like the Eastern Rhodopes offer opportunities for mountain tourism, while the country's abundant mineral springs support a thriving balneotourism sector.

The increase in German tourist interest also reflects a broader trend of travelers seeking more exotic, culturally immersive, and adventurous experiences, with Bulgaria effectively meeting these demands.

Strategic Marketing and Infrastructure Development

The Bulgarian Ministry of Tourism and the Bulgarian Embassy in Berlin have actively engaged in marketing campaigns and strategic partnerships to promote the country. Efforts include organizing expedition and journalistic tours, and participating in key industry events like the DRV Capital Congress. These initiatives aim to strengthen Bulgaria's presence in the German market and assure potential visitors of the country's safety and diverse tourism products.

Furthermore, increased connectivity is anticipated to support this growth. German airlines such as SunExpress and Eurowings are planning to increase their flight capacities to Bulgarian seaside airports like Varna and Burgas from 2025, securing hundreds of thousands of seats for the summer season.

Economic Impact and Future Outlook

The surge in German tourist revenue is a significant boost for Bulgaria's economy. Tourism is a vital sector, contributing substantially to the country's GDP and supporting numerous jobs. Forecasts indicate that the travel and tourism sector is poised to make up 10% of the Bulgarian economy by 2033, supporting an estimated 364,000 jobs. This recent growth further solidifies Bulgaria's position as a competitive destination on the European tourism market.

As Bulgaria continues to invest in its tourism infrastructure and diversify its offerings, the upward trajectory in attracting German visitors is expected to continue, reinforcing its status as a preferred European holiday destination.