Nissin Foods Establishes Production Hub in Turkey
Japanese instant noodle giant Nissin Foods Holdings has officially launched a new production facility in Turkey's Sakarya province, representing a significant investment of US$38.1 million (approximately ₺1.59 billion Turkish Lira). The move signals a strategic re-entry into the Turkish market for the company, with ambitions to bolster its presence not only domestically but also across broader regional markets.
Strategic Re-entry and Regional Expansion
The establishment of the Sakarya facility aligns with Nissin Foods' 'Mid- to Long-Term Growth Strategy 2030,' which targets generating approximately 45% of its core operating profit from overseas businesses. In a statement released on October 1, 2025, Nissin Foods President and CEO Koki Ando described the initiative as a 'strategic re-entry' into Turkey, citing 'robust growth opportunities' in the region. The company intends to leverage the Turkish base as a springboard for expansion into neighboring countries in Central Asia, the Middle East, and North Africa, aiming to enhance instant noodle sales across these territories.
Acquisition Details and Product Focus
The new facility, located in the Hendek district of Sakarya, was acquired from Turkish pasta manufacturer Oba Makarnacılık Sanayi ve Ticaret A.Ş. The deal, formalized through an asset purchase agreement signed on October 1, 2025, included the existing plant, production equipment, and fixed assets. This acquisition enables Nissin to swiftly commence operations and scale up the production of its popular brands, including Soba and Cup Noodles, for both the Turkish market and export.
Global Vision and Company Heritage
Founded in 1948 by Momofuku Ando in Japan, Nissin Foods is recognized as a pioneer in the instant noodle sector, having introduced 'Chicken Ramen' in 1958 and the iconic 'Cup Noodles' in 1971. With production facilities spanning Asia, Europe, and the Americas, the company exports its products to over 80 countries globally. The investment in Turkey underscores Nissin Foods' ongoing commitment to international growth and diversification of its revenue streams, building on its strong global sales of ¥776.5 billion (US$5.2 billion) for the fiscal year ending March 31, 2025.
6 Comments
Leonardo
Fantastic to see global brands investing locally. Boosts industry and infrastructure!
Donatello
This investment only benefits a few. Real economic growth needs broader support.
Raphael
More instant noodles? We need healthier food options, not more processed stuff.
Michelangelo
Concerned about the environmental impact of such a large factory. Sustainability matters.
Leonardo
This move strengthens Turkey's position as a regional hub, which is good for logistics and trade, but the country needs to balance attracting foreign processed food companies with promoting healthier dietary habits among its population.
paracelsus
Nissin's strategic re-entry is a smart move. Huge market potential in the region.