Toyota Unveils Enhanced RAV4 PHEV for Japanese Market
Toyota Motor Corporation has announced the official launch of its new RAV4 Plug-in Hybrid Electric Vehicle (PHEV) in Japan, scheduled for March 9, 2026. This latest iteration expands the sixth-generation RAV4 lineup, building on the success of the hybrid electric vehicle (HEV) model introduced in December 2025. The new PHEV model will be available in two distinct grades: the sophisticated Z grade and the performance-oriented GR SPORT variant.
Significant Advancements in Electric Performance and Power Supply
The 2026 RAV4 PHEV features a new-generation plug-in hybrid system, incorporating a newly developed large-capacity battery and utilizing silicon carbide (SiC) semiconductors in the power control unit to reduce power loss. These enhancements contribute to a significantly improved BEV-mode driving range of approximately 150 km on a full charge, a notable increase from the previous 95 km. The system delivers a robust maximum output of 242 kW (329 PS), ensuring a powerful and engaging driving experience.
Beyond its driving capabilities, the new RAV4 PHEV is equipped with a versatile external power supply system. It offers a 100V external power supply with an output of up to 1,500W, accessible via an outlet in the luggage area or a vehicle power connector that plugs into the charging inlet. This feature allows the vehicle to function as a mobile power source for household appliances, making it ideal for outdoor activities or as an emergency backup during power outages. In 'HV Power Supply Mode,' the vehicle can provide electricity for approximately 6.5 days at a 400W load, extending to up to 7 days in 'Power Supply Time Priority Mode' with a fully charged battery and full fuel tank.
Introducing the Sporty GR SPORT Variant
A new GR SPORT variant has been added to the RAV4 lineup, bringing motorsport-inspired upgrades to the plug-in hybrid. This model focuses on enhanced handling precision and aerodynamic balance, featuring a front lip spoiler and wing-type rear spoiler. Performance is further bolstered by GR Performance Dampers, reinforced GR braces, specially tuned suspension, and a lower center of gravity achieved through battery integration. These modifications aim to deliver a sharper and more engaging driving dynamic.
Pricing and Market Strategy
In Japan, the new RAV4 PHEV will be priced at ¥6,000,000 for the Z grade and ¥6,300,000 for the GR SPORT variant (including tax). Toyota has set a sales target of 700 PHEV units per month in Japan. This launch underscores Toyota's 'multi-pathway approach' to electrification, offering a range of powertrains including hybrids, plug-in hybrids, and battery electric vehicles to meet diverse regional needs and contribute to carbon neutrality.
5 Comments
Habibi
The external power supply is incredibly useful for emergencies and outdoor activities. But for daily commuting, a 150km EV range might still require frequent charging for some drivers.
Mariposa
150km EV range and a power supply? Toyota nailed it!
Muchacha
It's good to see Toyota pushing PHEV technology with the GR SPORT variant for performance. Still, I wonder if this 'multi-pathway' approach is delaying their full commitment to pure battery electric vehicles.
Bella Ciao
Impressive power output and improved efficiency. This is a game changer for PHEVs!
Comandante
The extended EV range and external power are great features for practicality. However, the price point feels a bit steep for wider adoption, especially outside Japan.