EU-Supported 'Right to be healthy' Campaign Launched in Moldova to Promote Adolescent Health

Campaign Aims to Empower Moldovan Youth

In December 2025, the 'Right to be healthy' ('E dreptul meu să fiu sănătos') campaign was officially launched in Moldova, an initiative supported by the European Union. This comprehensive program aims to instill healthy lifestyles, encourage regular medical check-ups, and promote responsible attitudes towards personal health among the nation's adolescents. The campaign specifically targets young people aged 15-19, including young refugees and those living with chronic diseases.

The launch comes at a crucial time, as data from the Ministry of Health indicates a rising prevalence of chronic diseases, vision problems, eating disorders, and emotional disorders within this age group. At the beginning of 2025, adolescents aged 15-19 constituted a significant portion of Moldova's population, accounting for 30.5%.

Collaborative Effort for Widespread Impact

The 'Right to be healthy' campaign is a collaborative undertaking, spearheaded by the Moldovan public association CASMED. Key partners in this endeavor include the Ministries of Health and Education, the European Union, the World Health Organisation (WHO), and Switzerland.

The initiative is designed to promote the importance of regular medical check-ups, cultivate responsible health attitudes, and discourage self-diagnosis. Through a multi-faceted approach, the campaign seeks to reach its target audience effectively and sustainably.

Diverse Activities to Engage Adolescents

The campaign's strategy involves a variety of educational and engaging activities scheduled between December 2025 and June 2026. These include:

• A series of thematic webinars for adolescents, educators, and parents, covering topics such as adolescent development, physical and emotional health, nutrition, and the significance of preventive check-ups.
• Specialized educational master classes tailored for young people with chronic diseases, focusing on effective health monitoring.
• A national video competition titled 'I have the right to be healthy', designed to motivate and involve young people creatively.
• 'Check-up Days' events, organized in educational institutions in collaboration with medical facilities, coinciding with World Health Day.
• Interactive quizzes, themed challenges, and other engaging activities across various social media platforms.

These initiatives aim to provide adolescents with the knowledge and tools necessary to make informed decisions about their health and well-being.