Ferrari Introduces Exclusive Crypto Token for Hyperclub Members to Bid on Le Mans-Winning 499P

Ferrari Unveils 'Token Ferrari 499P' for Elite Collectors

Maranello, Italy – Ferrari is expanding its engagement with digital assets by introducing an exclusive crypto token, named 'Token Ferrari 499P,' designed for its most esteemed clientele. This initiative will grant members of the brand's elite Hyperclub the unique opportunity to participate in a private auction for a Le Mans-winning Ferrari 499P endurance car. The digital token is scheduled to launch with the commencement of the 2027 World Endurance Championship season.

Exclusive Access for Hyperclub Members

The 'Token Ferrari 499P' has been developed in collaboration with Italian fintech firm Conio. It will be exclusively available to the Hyperclub, an invite-only group comprising approximately 100 Ferrari collectors and enthusiasts with a keen interest in endurance racing. Members will not only be able to use the token to bid on the iconic 499P but also to trade it among themselves. This project, which began in March 2025, will see official token allocation in March 2027, with a personalized digital experience for each member starting in June 2026.

The Legacy of the Ferrari 499P

The centerpiece of this exclusive auction is the Ferrari 499P, an endurance car that has achieved significant success in motorsport. The 499P secured three consecutive victories at the prestigious 24 Hours of Le Mans in 2023, 2024, and 2025. Its inaugural win in 2023 marked Ferrari's return to the top class of Le Mans after half a century.

Ferrari's Evolving Digital Strategy

This new crypto token represents a further step in Ferrari's broader digital strategy. The luxury automaker previously began accepting cryptocurrencies such as Bitcoin, Ethereum, and USDC for vehicle purchases in the United States in 2023, later extending this payment option to European buyers. According to Enrico Galliera, Ferrari's Chief Marketing and Commercial Officer, the initiative aims to 'strengthen the sense of belonging among our most loyal customers.' Conio, the fintech partner, is actively pursuing a license under the EU's Markets in Crypto-Assets (MiCA) regulation, underscoring a commitment to regulatory compliance in this evolving digital landscape. Conio has also developed a digital wallet, integrated into the MyFerrari app, for secure token custody and peer-to-peer transactions among Hyperclub members.