Portugal Crowned 'Best Destination in Europe' for Seventh Time at 2025 World Travel Awards

Portugal Secures Prestigious European Destination Title

Portugal has once again cemented its status as a premier travel destination, earning the coveted title of 'Best Destination in Europe' at the 32nd World Travel Awards. The prestigious ceremony, often referred to as the 'Oscars of Tourism,' took place on Wednesday, October 22, at the luxurious Forte Village Resort in Sardinia, Italy. This marks the seventh time since 2017 that Portugal has received this significant accolade, reaffirming its enduring appeal on the global tourism stage.

A Legacy of Excellence in European Tourism

The 2025 World Travel Awards saw Portugal emerge victorious against a strong field of 12 other European nations, including prominent contenders such as Greece, France, and Italy. This repeated recognition underscores the country's consistent commitment to tourism excellence. The award highlights Portugal's unique blend of rich cultural heritage, breathtaking landscapes, and world-class hospitality, which continues to captivate travelers worldwide.

Regional Accolades and Diverse Offerings

Beyond the overarching 'Best Destination' award, several of Portugal's regions and cities received individual distinctions, contributing to a total of 28 awards for the nation. Key regional wins included:

• Madeira: Named 'Best Island Destination in Europe,' recognized for its lush landscapes and natural beauty.
• Porto: Honored as 'Best Urban Destination in Europe' and 'Europe's Leading City Destination,' celebrated for its rich cultural heritage and charm.
• Lisbon: Awarded 'Best Destination in Europe for City Breaks' and 'Europe's Leading City Break Destination,' praised for its vibrant atmosphere and historic landmarks.
• Dark Sky Alqueva: Recognized with 'Europe's Leading Tourist Attraction' and 'Europe's Responsible Tourism Award,' highlighting its unique offerings.

Additionally, TAP Air Portugal received significant recognition, being named the 'Best airline from Europe to Africa and South America.'

Factors Driving Portugal's Continued Success

The consistent success of Portugal at the World Travel Awards is attributed to its diverse attractions and high-quality visitor experience. The country's picturesque cities, from the historic streets of Lisbon to the riverside charm of Porto, combined with the stunning natural beauty of areas like Madeira, offer a wide array of experiences. Its rich history, vibrant culture, and the warm hospitality of its people collectively contribute to its reputation as a leading destination. This latest triumph further solidifies Portugal's position at the forefront of European tourism, attracting travelers seeking both traditional charm and modern luxury.