Monaco GM Oleksiy Yefimov Warns NBA Europe Project Risks Fragmenting European Basketball Landscape

Monaco GM Expresses Reservations on NBA Europe Initiative

Oleksiy Yefimov, the General Manager of AS Monaco Basket, has issued a cautionary statement regarding the National Basketball Association's (NBA) proposed expansion into Europe. Yefimov articulated his concerns that the 'NBA Europe' project, currently under development, could inadvertently lead to the fragmentation of the European basketball landscape, potentially dividing fans and clubs. He emphasized the critical need for the EuroLeague to focus on unity, expansion, and sustainable growth within its existing structure.

In an interview with 'Nice Matin', Yefimov acknowledged the positive aspect of American and overseas investors showing interest in European basketball, viewing it as a validation of the product already created. However, he quickly pivoted to the potential downsides, stating, 'Unfortunately, so far, I see more hidden risks than tangible opportunities for improvement.' His primary apprehension stems from what he perceives as a lack of clarity surrounding the NBA Europe project, noting, 'There are no concrete figures or models presented that could demonstrate how a new league would truly revolutionize revenue generation, fanbase growth, or the overall attractiveness and monetization of European basketball.'

Potential for Fragmentation and Dilution of Talent

Yefimov elaborated on his fears, suggesting that the current NBA approach, which appears to target selected clubs, might 'create unnecessary tension within the EuroLeague.' He expressed doubt about Europe's readiness for another major competition, warning that the immediate consequence of an NBA Europe league could be 'confusion among fans and fragmentation — leading to a dilution of talent, a reduction in commercial opportunities, and a loss of control for the clubs themselves.' Instead, he advocated for the EuroLeague to concentrate on its long-term stability and growth, stressing that 'unity is the key.'

The Monaco GM also suggested that the EuroLeague should broaden its focus beyond its 13 shareholder clubs to include the ambitions of 'new powers' such as Monaco, Dubai, Valencia, and Paris. He proposed that 'An expansion to 24 clubs, together with an increase in the number of shareholders, would be the best way to strengthen and protect the ecosystem.' AS Monaco, a prominent EuroLeague club, is actively working towards securing a permanent EuroLeague license, including plans for a new, multifunctional arena to meet league standards.

NBA Europe Project Details and EuroLeague's Response

The NBA Europe project, which has been discussed for some time, is reportedly aiming for a launch as early as October 2027, with some projections extending to 2028. Initial proposals suggest a 16-team format, comprising 12 permanent franchises and 4 teams qualifying from other competitions like the Basketball Champions League. Potential host cities for these teams include major European hubs such as London, Manchester, Paris, Madrid, Barcelona, Milan, Berlin, Istanbul, and Athens. NBA Commissioner Adam Silver and FIBA Secretary General Andreas Zagklis have publicly announced their intentions to explore the creation of such a league.

EuroLeague CEO Paulius Motiejunas has also weighed in on the discussions, acknowledging the NBA's interest but expressing frustration that the EuroLeague was not prominently mentioned in initial announcements. Motiejunas has maintained that European basketball is strong and 'does not need to be saved,' emphasizing the existing league's passionate fanbase and competitive teams. He has called for collaboration rather than competition, stating, 'Instead of coming in and flexing muscles to show how strong or not strong we are, we should sit down and discuss how to grow basketball together.' However, he also noted that communication between the EuroLeague and the NBA has been inconsistent.

Call for Unified Growth in European Basketball

Yefimov's warning underscores a broader sentiment within European basketball regarding the potential impact of the NBA's venture. While recognizing the NBA's global stature, the Monaco GM's comments highlight the importance of preserving the existing ecosystem and fostering unity among European clubs. He concluded by advocating for dialogue between the EuroLeague and the NBA, but only 'if the goal is to grow together, not to create two parallel worlds competing against each other.' This perspective reinforces the call for a collaborative approach to ensure the long-term health and prosperity of basketball across the continent.