Swedish Regulator Proposes Deregulation of Terrestrial Broadcasting Market by 2026

PTS Cites Shift to Digital Platforms

The Swedish Post and Telecom Agency (PTS) has put forward a proposal to deregulate the markets for radio and television broadcasting transmitted via terrestrial networks in Sweden. The proposal, announced around September 18-19, 2025, is open for comments until October 20, with the deregulation slated to commence on January 1, 2026.

The primary justification for this significant regulatory shift is the evolving media landscape, characterized by robust competition from internet streaming services and extensive broadband coverage across the country. PTS asserts that 'competition is working in the end-customer markets, where more people watch TV and listen to the radio via the internet, with good broadband coverage throughout Sweden.' This assessment indicates that traditional ex ante regulation is no longer deemed necessary to ensure effective competition or consumer choice.

Impact on Terrestrial Network Operators and Broadcasters

The current regulations have historically mandated transmission company Teracom to provide distribution services for free-to-air television and national analogue audio broadcasts at a cost-oriented price. However, PTS notes that this framework 'does not counteract cost increases that result from fewer broadcasters using the terrestrial network.'

The terrestrial network has seen a decline in usage, with no pay-TV channels remaining on the platform. Furthermore, TV4, a major Swedish broadcaster, is set to cease its terrestrial broadcasts after the turn of 2025. This trend underscores the broader shift of audiences towards digital platforms for consuming radio and television content.

Future of Public Service Broadcasting

Under the proposed changes, the mandates of public service companies will be adapted to be technology-neutral from January 1, 2026, allowing for more flexible requirements regarding terrestrial broadcasting. Notably, Sveriges Radio (SR) and Sveriges Television (SVT) are expected to continue broadcasting on the terrestrial network until 2033, as part of a new public service law. This continuation acknowledges the terrestrial network's ongoing value, particularly in terms of security policy and ensuring that important information consistently reaches the public.

Broadband Parity and Consumer Choice

The PTS highlights that broadband coverage, encompassing both fixed and mobile networks, has now reached the same extent as the terrestrial network. This widespread availability of internet-based services, where radio and television can be accessed without additional payment, further supports the agency's conclusion that the market no longer requires the same level of regulatory intervention. The deregulation aims to align the regulatory framework with the current technological and consumer realities in the Swedish broadcasting market.